DENNIS BERNARD

DENNIS BERNARD

 

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In 1950, five year old, Dennis Bernard started working in his father Eugene’s salon in Union, New Jersey. Over many years with his father’s guidance, Dennis was able to learn the business and gain the knowledge to one day become a future hairstylist, salon and chain owner. In 1981 after securing his NJ state license, Dennis and his father developed a new innovative product which would change the course of hair color services within the beauty industry. Using the Jheri Redding methods of oils as conditioners, exact measurements were configured to develop a product that would condition, eliminate fade out, add coverage, and speed up hair color services to under 15 minutes. In 1986 the marketing begun and the beauty world was introduced to this new POWERTOOL additive which would step up hair color to its next level. The Color Accelerator, or as you know it, TCA, was born. Over the years Dennis Bernard Inc. continues to invent and create new salon problem-solvers under the POWERTOOLS moniker for the professional hairstylist for color and chemical services. In 2005 Dennis took a step into the retail side of the industry and came full circle when he produced SmartSolutions, a sulfate-paraben-cruelty-diversion free, retail line inspired by keeping the hairstylist, client, and the environment in mind. All the products are plant extract based and are formulated to revitalize the hair, while extending the life of your color service. Not to mention, all products are packaged in 100% recyclable bottles, pucks, and tubes.

 

Products


  • 4Bond Molecular Bonding system

    4Bond Molecular Bonding system

    4Bond N Plex Molecular Bonding System, the newest technology solving the never ending issue of broken internal hair bonds during most chemical, thermal and mechanical services. 4Bond N Plex works from the inside out, repairing the hair's internal broken and damaged bonds. Infusing, penetrating and sealing into the cortex and cuticle proprietary Polymers, Keratin, Quinoa and Baobab Proteins rich in Amino Acids to strengthen and fortify the hair, achieving better and longer lasting results. Available sizes: 2 bottles(packaged together), 0.5oz &1.0oz

     

    • 4Bond N Plex can be used in all salon services. With this 2 bottle prepack system, see dramatic results with just one application.

    • Improves the following services: Color/Gloss, Lightening, Relaxers, Keratin Smoothing, Permanent Waves

    •No formulation changes necessary. No lengthy processing times. Works from the inside out. Works with or without a heat source. Preserves hair color longer.

    $10.50
     

  • 4Bond N' Plex Bond Building Shampoo

    4Bond N' Plex Bond Building Shampoo

    Perfect for home maintenance after any bond building, color or chemical services.

    4Bond N' Plex is a rich, thick, creamy color hold sulfate, paraben and sodium chloride free bond building shampoo. Using 4Bond N' Plex Shampoo after color/chemical services will rebuild hair bonds and fortify highly damaged, dry and thirsty parts of the hair shaft.

    4Bond N' Plex Shampoo has been developed to maintain the health of the hair bonds previously damaged by a color/chemical service. With continued at home use, 4Bond N' Plex provides luxurious, soft and shiny hair while maintaining and preparing the hair’s health for it’s next color/chemical service.

    Directions: Before and After salon services, use in place of your normal shampoo for 3 to 4 times (or as needed). Thereafter, reduce usage (use as needed). Start with a small amount, lather and rinse well. Fine Hair: Rinse thoroughly.

     

    $23.00
     

  • 4Bond N' Plex Bond Building Conditioner

    4Bond N' Plex Bond Building Conditioner

    Perfect for home maintenance after any bond building, color or chemical services.

    4Bond N' Plex is a rich, thick, creamy color hold sulfate, paraben and sodium chloride free bond building conditioner. Using 4Bond N' Plex Conditioner after color/chemical services will rebuild hair bonds and fortify highly damaged, dry and thirsty parts of the hair shaft.

    4Bond N' Plex Conditioner has been developed to maintain the health of the hair bonds previously damaged by a color/chemical service. With continued at home use, 4Bond N' Plex provides luxurious, soft and shiny hair while maintaining and preparing the hair’s health for it’s next color/chemical service.

    Directions: Before and After salon services, use in place of your normal conditioner for 3 to 4 times (or as needed). Thereafter, reduce usage (use as needed). Start with a small amount, lather and rinse well. Fine Hair: Rinse thoroughly.

     

    $23.00
     


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