Located in the heart of Soho, New York City, Sam Brocato Salon is a trendsetting, industrial-chic style oasis, where hair is fashion. At Sam Brocato Salon, we are a focused team of eclectic artisans. We strive to create a warm, friendly environment, a home away from home, where you, our guest, feel welcome. At SBS, we want to learn your name.

Our Styling and Cutting Department has a proprietary system, developed from hair mastery techniques both classic and modern. We also offer smoothing, waving, curling and extension services, that allow us to individualize each look we create. The SBS Color Department is known for vibrant reds, rich brunettes, swiftly foiling or balayaging natural highlights and the latest trend. Our Beauty Department offers nail services along with waxing, lash extensions and make up. From working professionals to stay-at-home moms to high-profile stars, our specialists enjoy customizing hair cutting, styling and color as well as beauty services for a wide range of discerning clients. Our stylists and colorists meet regularly to refine their craft; and while our team’s work is featured in tv/film, print and fashion shows, the real day-to-day focus is on you: Our guest.

An accomplished beauty product formulator and the founder of Brocato, Sam Brocato has established Sam Brocato Salon as a “Living Laboratory”, wherein our team can readily custom prescribe/recommend and even mix a product blend to fulfill their client’s need for proper home care. Brocato is a line of professional and retail hair care products, including the Color Project brand, a complete line of handmade, virtually odorless permanent and demi colors and SuperSilk, retail products and smoothing service. Sam Brocato, a professional beauty industry veteran, owned and operated Lockworks, USA in Louisiana for 25 years, a beauty school and salon company including 6 locations and 200 employees. Our NYC Sam Brocato Salon, began in 2008.

Our open loft space features a minimalistic, clean and modern aesthetic inspired by the design of the neighborhood’s art galleries, while providing a respite from the hustle and bustle of NYC. We are one of the exclusive salons in America to offer services in the state-of-the art Yume chair, featuring rejuvenating hair and scalp treatments, providing an incredibly pampering and relaxing experience. Our guests can also rest assured that they are in a healthy environment at Sam Brocato Salon, as we pledge to never offer any treatments or products containing formaldehyde, or any other dangerous chemicals.

SBS perfectly represents its Louisiana namesake, combining the warmth of Sam Brocato’s heritage with his passion for innovation and just-plain-amazing hair. From our concierge who greets you to the specialist to whom you entrust your hair and beauty, we are a team committed to excellence and always look forward to seeing you!

Please call to purchase these professional products  that are only available from the salon.

Our Customer Service Experts are available for consultation to help You.

Monday – Saturday 9:00am – 5:30pm EST.

After hours, you can leave your order on the answering system and we will confirm it by calling you back the next business day.


CALL NOW TOLL FREE 1.855.612.3115
To Ask About Our SPECIALS...




    When is Texture Creme used?
    Apply to wet, dry or heat-styled hair to create body and texture in fine, limp hair, definition and shine in medium textured hair or helps to eliminate frizz in curly hair.

    What makes Texture Creme unique?
    This product is a versatile texturizing cream that can be used on all hair textures.

    Key ingredients include:
    Brocato's Blended Protein Attraction System.
    • (contains Corn, Soy and Wheat Proteins).
    • Penetrates the hair shaft to thicken, moisturize and condition.

    Aloe Vera Gel
    • Provides moisture and conditioning, leaving the hair feeling smooth and shiny.

    Vitamin E
    • Helps to protects against environmental stress and chemical processes.


    It is used on wet or dry hair. On fine, limp hair, Texture Creme will create texture and shine. On medium texture hair, it will create definition and shine. On curly hair, it will help to eliminate frizzies and add shine. Dry with a diffuser to create a naturally curly look.

    For increased definition - 2 parts Texture Creme + 1 part Holdon Styling Gel.

    For moist flexibility - 2 parts Texture Creme + 2 parts Holdon Styling Gel + 1 part Saturation Leave-In Conditioner.

    Available Size 6 fl oz.


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