Located in the heart of Soho, New York City, Sam Brocato Salon is a trendsetting, industrial-chic style oasis, where hair is fashion. At Sam Brocato Salon, we are a focused team of eclectic artisans. We strive to create a warm, friendly environment, a home away from home, where you, our guest, feel welcome. At SBS, we want to learn your name.
Our Styling and Cutting Department has a proprietary system, developed from hair mastery techniques both classic and modern. We also offer smoothing, waving, curling and extension services, that allow us to individualize each look we create. The SBS Color Department is known for vibrant reds, rich brunettes, swiftly foiling or balayaging natural highlights and the latest trend. Our Beauty Department offers nail services along with waxing, lash extensions and make up. From working professionals to stay-at-home moms to high-profile stars, our specialists enjoy customizing hair cutting, styling and color as well as beauty services for a wide range of discerning clients. Our stylists and colorists meet regularly to refine their craft; and while our team’s work is featured in tv/film, print and fashion shows, the real day-to-day focus is on you: Our guest.
An accomplished beauty product formulator and the founder of Brocato, Sam Brocato has established Sam Brocato Salon as a “Living Laboratory”, wherein our team can readily custom prescribe/recommend and even mix a product blend to fulfill their client’s need for proper home care. Brocato is a line of professional and retail hair care products, including the Color Project brand, a complete line of handmade, virtually odorless permanent and demi colors and SuperSilk, retail products and smoothing service. Sam Brocato, a professional beauty industry veteran, owned and operated Lockworks, USA in Louisiana for 25 years, a beauty school and salon company including 6 locations and 200 employees. Our NYC Sam Brocato Salon, began in 2008.
Our open loft space features a minimalistic, clean and modern aesthetic inspired by the design of the neighborhood’s art galleries, while providing a respite from the hustle and bustle of NYC. We are one of the exclusive salons in America to offer services in the state-of-the art Yume chair, featuring rejuvenating hair and scalp treatments, providing an incredibly pampering and relaxing experience. Our guests can also rest assured that they are in a healthy environment at Sam Brocato Salon, as we pledge to never offer any treatments or products containing formaldehyde, or any other dangerous chemicals.
SBS perfectly represents its Louisiana namesake, combining the warmth of Sam Brocato’s heritage with his passion for innovation and just-plain-amazing hair. From our concierge who greets you to the specialist to whom you entrust your hair and beauty, we are a team committed to excellence and always look forward to seeing you!
Please call to purchase these professional products that are only available from the salon.
Our Customer Service Experts are available for consultation to help You.
Monday – Saturday 9:00am – 5:30pm EST.
After hours, you can leave your order on the answering system and we will confirm it by calling you back the next business day.
When is Texture Creme used?
Apply to wet, dry or heat-styled hair to create body and texture in fine, limp hair, definition and shine in medium textured hair or helps to eliminate frizz in curly hair.
What makes Texture Creme unique?
This product is a versatile texturizing cream that can be used on all hair textures.
Key ingredients include:
Brocato's Blended Protein Attraction System.
• (contains Corn, Soy and Wheat Proteins).
• Penetrates the hair shaft to thicken, moisturize and condition.
Aloe Vera Gel
• Provides moisture and conditioning, leaving the hair feeling smooth and shiny.
• Helps to protects against environmental stress and chemical processes.
It is used on wet or dry hair. On fine, limp hair, Texture Creme will create texture and shine. On medium texture hair, it will create definition and shine. On curly hair, it will help to eliminate frizzies and add shine. Dry with a diffuser to create a naturally curly look.
For increased definition - 2 parts Texture Creme + 1 part Holdon Styling Gel.
For moist flexibility - 2 parts Texture Creme + 2 parts Holdon Styling Gel + 1 part Saturation Leave-In Conditioner.
Available Size 6 fl oz.
Peppermint Scrub Shampoo is an excellent clarifier in preparation for chemical services. Leave on the hair for three to five minutes and rinse. It can also be used as an everyday sports shampoo, bleanding Peppermint Scrub with Splassh Shampoo. It may be used as a treatment shampoo once a week, which is recommend for hard to clean hair (not recommended daily on chemically treated hair). Or it can be used as a body scrub. Apply Peppermint Scrub to a loofah sponge and gently massage the entire hair to leave it feeling fresh and clean.
It contains a combination of carefully selected cleansing agents that promote a healthy lather which aid in removing build-up of styling products, minerals, perpiration, chlorine and other dulling residues from the hair while remaining gentle to the scalp.
100% Pure Peppermint oil. An invigorating, aromatic, refreshing oil. Designed as a purifier.
Apply to dry hair and mist with warm water. This creates an emulsified cream, which cleans the hair and scalp in preparation for a perm, straightening or color service. Leave on the hair for three to five minutes and rinse. To create an "Ultra Scrub", place a cap over the hair and sit under a warm dryer for three to five minutes, then rinse. For hard-to-clean hair (not recommended daily on chemically treated hair). Peppermint Scrub on wet hair cleans deeply and completely. Apply on a loofah sponge and gently massage the entire body to leave it feeling fresh and clean. 3 parts peppermint scrub shampoo + 5 parts Splassh Daily Shampoo.
Available Size 10 fl oz.
Peppermint Scrub Restorative Hair & Scalp Masque should be used on hair and scalp that has a build-up of environmental pollutants, products, medications, minerals or chemicals. Hair that is dull, lifeless or flat will receive huge benefits from Peppermint Scrub Restorative Hair & Scalp Masque. Scalps that are tight and lack circulation will perform at their peak after experiencing the Peppermint Scrub Regimen.
Peppermint Scrub Restorative Hair & Scalp Masque will purify, encourage and balance the hair and scalp utilizing stimulants, extracts, essential oils, vitamins, humectants and amino acids. The aromatic masque contains microcapsules charged with nutrients that burst on contact with the hair to ensure the freshest of active ingredients to fuel improved growth of hair and scalp.
A potent ingredient that increases circulation to the scalp that results in enhanced hair and scalp health. A blend of hydroxy acids that exfoliate, promote cell renewal and assist in obtaining healthy pH level. Invigorating essences that rejuvenate the scalp. Known as Vitamin-E is an incredible healing agent that moisturizes and provides protection from ultraviolet rays. Notorious for it's therapeutic and moisturizing properties, Aloe also possesses copious essential vitamins, minerals and anti-oxidants to foster and safeguard hair.
Shampoo hair with Peppermint Scrub Purifying Shampoo and rinse with very warm water. Massage a generous amount of Peppermint Scrub Restorative Hair & Scalp Masque into hair and scalp for 1 minute making sure the microcapsules disperse completely. Retain for 7-10 minutes. Rinse well and follow with Peppermint Scrub Fresh Hair & Scalp Leave-In Tonic. After rinsing out shampoo, using medium heated dryer for 1-2 minute helps create the perfect environment for application of Peppermint Scrub Restorative Hair & Scalp Masque.
Available Size 6 fl oz.
Brocato introduces a new styling product to our Cloud 9 Miracle Repair Regimen. A heat-activated serum, it conditions and enriches hair allowing for easier brush glide and improved hair tensile strength. Working miracles, it assists in protecting hair from damage due to styling and leaves hair shiny.
Formulated with Brocato's exclusive Cloud 9 Miracle Repair Complex, a special blend of healing nutrients, fortifying plant proteins and UV protectants, proven to leave hair conditioned without added weight. Body, bounce and shine take over!
A moisturizing and conditioning agent assists in repairing the damage that occurs from environmental and chemical treatments. It improves the overall feel and appearance of the hair. Assists in protecting hair from the harmful effects of UV radiation by limiting the production of photo-induced free radicals. Enhances optimum penetration of the Keratin protein, imparting gloss, strength and texture.
Liberally apply to wet or damp hair. Blow dry and style for desired look. 1 part Cloud 9 Blowout Miracle Repair Blow Dry Serum + 1 part Mousse Volumizing Foam or 1 part Cloud 9 Blowout Miracle Repair Blow Dry Serum + 1 part Holdon Styling Gel. 1 part Cloud 9 Blowout Miracle Repair Blow Dry Serum + 1 part Cloud 9 Miracle Repair Mousse.
Available Size 8.5 fl oz.
Mist on Brocato Cloud 9 Hotshapes Miracle Repair Flat Iron & Finishing Spray and achieve brilliantly reflective smooth hair that stays in place with a medium hold. A heat-activated finishing product, this fast-drying spray aids in repairing hair and provides protection from harmful UV rays.
Use to create your shape (curls or straight!), this ultralight smoother keeps it in place. Repairs damage, leaves a super-reflective shine. Use Brocato Cloud 9 Hotshapes Miracle Repair Flat Iron & Finishing Spray daily as you blow dry or flat iron to help hair stay soft, shimmering and strong. Hair looks polished and reflective with this medium-hold mist that dries quickly and never leaves hair feeling sticky. This finishing spray blends nourishing, natural ingredients including hydrolyzed wheat protein, sunflower seed extract and keratin into a fortifying formula that repairs and strengthens hair while delivering solid UV protection.
- Creates a super-reflective shine
- Helps repair hair and prevent damage due to heat styling
- Provides medium hold
- Dries in a flash without stickiness
- Gives UV protection
- Lightweight spray won't leave hair feeling heavy
On pre-dried hair, spray section-by-section and apply heat to create a super-reflective, smooth surface with your flat iron or silky, shiny curls and waves with your curling iron.
Ingredients: Water/Aqua/Eau, Alcohol Denat., Polyquaternium-55, Hydrolyzed Wheat Protein PG-Propyl Silanetriol, Cystine Bis-PG-Propyl Silanetriol, Helianthus Annuus (Sunflower) Seed Extract, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, PPG-3 Benzyl Ether Myristate, Hydrolyzed Keratin, Keratin, Dimethicone, Benzophenone-4, Ethylhexyl Methoxycinnamate, Butylene Glycol, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, Triethyl Citrate, Dipropylene Glycol, Triethanolamine, PEG-40 Hydrogenated Castor Oil, Citronellal, Geraniol, Linalool, Fragrance/ Parfum, Ext. Violet 2 (CI 60730).
Available Size 8.5 fl oz.
When daily shampooing is necessity. It can be used on all hair types including chemically-treated hair. The combination of the protiens and natural extracts used in this formula provide great moisture, shine and volume. Fresh foaming and instant rinsing make Splassh a great timesaver in the salon.
Key ingredients include: Hydrolyzed Keratin Protein - A co-polymer of keratin protin that add strength and elasticity to the hair. Extracts of Aloe Vera, Chamomile, Rosemary; Kelp and Sassafras - The combination of natural extracts used help to maintain moisture balance white featuring a shield from the sun's harmful UV rays.
How is it used: Apply Splassh Shampoo to wet hair, massage into hair and scalp to create a luxurious lather that will gently clean. Leave on the hair for two minutes to btain the cumulative effects of the herbs and moisturizers in this wonderful shampoo. For exceptionally oily hair you may wish to use a second application. This unique product can also be used as a body scrub! Apply Splassh to a loofah sponge and gently massage the entire body to leave it feeling fresh and clean.
Available Size 10 fl oz.
This gel mousse can be used as an additional ?styling boost? to give both fine and medium hair textures unbelievable volume. Brocato?s exclusive formula is a synergistic blend of hybrid proteins. It is designed to give fullness while maintaining all-day shine, volume and bounce.
Conditioning Complex: Chamomilla Recutita (Matricaria Flower Extract), Hydrolyzed Soy Protein,and Panthenol (Vitamin B) Provides a blanket of conditioning and moisturization for the hair. Provides flexibility for styling and molding hair into preferred style. Two incredible volumizers! Apply Swell Volume Full Body Gel Mousse onto palm of hands. Rub hands gently together to transform the gel to a mousse. With attention to the scalp area of the hair, distribute gel mousse evenly. Style as desired. Truly versatile, it can be used on wet or dry hair.
Available Size 5 oz.
Use Holdon prior to and during drying and styling the hair to build strong support and control. Holdon offers long-lasting style with control and volume. You can finger-style or use heat stying tools to create the extra control you may need.
Key ingredients include: Aloe Barbadensis Gel Provides conditioning properties. Helps to add shine and manageability. Helps to add strength and volume. Work gel through damp hair, concentrating on areas that need extra control. Sculpt, finger-style or shape as desired. Can also personalize and add support to dry hair.
Available Size 8.5 fl oz.
During styling when hair is damp or after styling on dry hair to help achieve and set desired style. This spray creates body, volume and a workable hold with a high-gloss sheen. This non-aerosol hair spray will not build up on hair.
Key ingredients include: Aloe Barbadensis Gel Provides conditioning properties. Helps to add shine and manageability. Aids in penetrating the hair shaft to thicken, moisturize and condition.
Spray 8 to 12 inches from head with quick, short strokes. Re-apply as necessary to achieve desired styles, concentrating on areas that need more control & volume. Heat + Powerfix = ultimate shine and crispness.
Available Size 8.5 fl oz.
This light leave-in conditioner can be used when the hair is in need of extra moisture, detangling, shine or if hair is frizzy and needs taming. We apply a small amount of Saturation to all salon guest before each haircut. Add shine and manageability while protecting hair from heat and styling damage.
Key ingredients include: Aloe Barbadensis Gel Provides Conditioning properties. Adds sine and manageability. Enhances gloss, strength and texture of hair. After shampooing, towel dry hair. Apply a suitable amount of conditioner to hair and work through ends. Do not rinse. Can be blended with Brocato Holdon Styling Gel to provide a variable level of hold with a high gloss sheen.
Available Size 8.5 fl oz.
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